The Conversation - Media Training

Writing about your research for The Conversation - 1-hour training

The Conversation is a news analysis and opinion website with content written by academics working with professional journalists.

They are offering a 1-hour media training session, organised by the Institute for Academic Development (IAD), for research and academic staff at the University of Edinburgh.

Date: Tuesday 18th March 2025

Time: 11:00am - 12noon

Training mode: online, the session takes place on Zoom and you will be expected to turn your camera on

Booking link: book online now (via EventBrite)

Read more about The Conversation

The Conversation homepage 

The Conversation - list of featured University of Edinburgh academics

About the session

Are you member of research and academic staff at the University of Edinburgh who would like to build a media profile and take your research to a global public audience by writing for The Conversation?

The Conversation is a news analysis and opinion website with content written by academics working with professional journalists. It is an open access, independent media charity funded by more than 90 UK and European universities.

In this one hour presentation you will be taken through what The Conversation is - its origins and aims; what they do and why.

You will look at why you should communicate your research to the public and be taken through The Conversation’s unique, collaborative editorial process.

You will receive tips on style, tone and structure (with examples), look at how to pitch (with examples) and look at different approaches and article types.

Benefits of attending

  • Find out how to join a community of academic authors taking their expertise outside the institution
  • Understand what makes a good story and the types of articles your expertise could generate
  • Meet one of The Conversation’s editors, learn how we commission articles and ask questions 

To get the most out of your time with the editor, come prepared:

  • Read some articles on The Conversation to get a sense of what we publish
  • Think about which aspects of your research might be of interest to a general audience

Course information leaflet

The course information leaflet outlines how this course maps to Vitae's Researcher Development Framework. 

The Conversation Media Training - course information leaflet (PDF)